United Way of Pennsylvania Announces Brand Refresh Reflecting Bold New Vision for the Future
United Way of Pennsylvania (UWP) proudly joins United Way Worldwide (UWW) in unveiling a refreshed brand strategy that reaffirms its commitment to transforming lives and communities across the Commonwealth. As part of this global network, United Way of Pennsylvania is excited to align with this strategic update, which underscores the organization’s adaptability and ongoing impact.
“The global brand refresh is a significant milestone in our organization’s 137-year history and represents our commitment to evolve and innovate in order to meet the changing needs of our communities worldwide” said Angela F. Williams, president and CEO of UWW. “It signifies our organization’s longstanding journey, while also embodying our transformative approach to remain relevant, sustainable, impactful now and in the future.”
United Way’s global brand refresh comes at a crucial time when studies show a declining trend in charitable engagement. Through this new strategy, United Way aims to inspire greater involvement, showcasing why the organization is uniquely positioned to make an impact. The refreshed brand emphasizes four core impact areas—youth opportunity, healthy communities, financial security, and community resiliency—further highlighting United Way’s expertise in addressing both urgent and long-term community needs.
By embracing this updated brand strategy, United Way of Pennsylvania is better equipped to address the unique challenges facing the Commonwealth’s communities. This new brand reflects not only our unity with United Way organizations around the world but also our deep commitment to tackling the pressing issues here in Pennsylvania. Together, we are amplifying the positive change we’re making across the state.
UWP’s new brand will be rolled out across all communication platforms, inspiring increased engagement and support of local communities. With this renewed vision, United Way of Pennsylvania looks forward to deepening its impact throughout the Commonwealth and building a brighter future for all.